Alchemy. The Magic of Original Thinking in a World of Mind-Numbing Conformity
Economy
089479
London
2020
12,5×19,5
meki
371
engleski
Price: 10,00 EUR
Rory Sutherland’s book represents a fascinating and provocative work at the intersection of behavioural economics, psychology, and marketing. The author, who is also the vice-chairman of the prestigious Ogilvy agency and a TED Talk sensation, questions our total reliance on economic logic and data in this book. Sutherland argues that solutions to the most complex human and business problems often do not lie in pure rationalism, but rather in ‘alchemy’—uncovering seemingly illogical and psychological insights that govern human behaviour and decision-making. Through witty anecdotes and real-world examples, the book offers original perspectives on how subtle shifts in perception and signalling can yield revolutionary results. The volume is equipped with a foreword entitled ‘Challenging Coca-Cola’, a comprehensive introduction, detailed endnotes, a list of illustrations, and an index. It is visually distinctive due to its attractive and striking pink cover featuring a golden garden gnome motif, whilst the back cover features accolades from leading global thinkers such as Nassim Nicholas Taleb and Robert Cialdini. DOSTUPNO PREKO INTERNETSKE PRODAJE ODMAH, U DUĆANU U ROKU OD 24 SATA.
