Beyond Branding. How the New Values of Transparency and Integrity Are Changing the World of Brands

Catalog number: 084213

Publisher: Kogan Page

Published in (city): London

Year of publish: 2003

Format: 16×24

Binding: tvrdi ns omotom

Number of pages: 236

Language: engleski

Price: 25,00 EUR

Notes: In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. It shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing. True business value is created by open, transparent and honest relationships. DOSTUPNO PREKO INTERNETSKE PRODAJE ODMAH, U DUĆANU U ROKU OD 24 SATA.

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