Branding Unbound. The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age

Catalog number: 085214

Publisher: Amacon

Published in (city): New York

Year of publish: 2005

Format: 16×23,5

Binding: tvrdi s omotom

Number of pages: 245

Language: engleski

Price: 20,00 EUR

Notes: In the age of mobile phones, text messaging, TiVo, video games, and the convergence of high-speed phone, Internet and cable networks, technology is quickly and dramatically reshaping the media landscape, with profound implications for advertisers in virtually every industry. BRANDING UNBOUND is the first book to explore how today?s most innovative marketers are capitalizing on the most measurable, personal and direct link to consumers ever created: wireless. DOSTUPNO PREKO INTERNETSKE PRODAJE ODMAH, U DUĆANU U ROKU OD 24 SATA.

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