Beyond Branding. How the New Values of Transparency and Integrity Are Changing the World of Brands

Kataloški broj: 084213

Nakladnik: Kogan Page

Mjesto izdanja: London

Godina izdanja: 2003

Format: 16×24

Uvez: tvrdi ns omotom

Broj stranica: 236

Jezik: engleski

Zabilješke: In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. It shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing. True business value is created by open, transparent and honest relationships. DOSTUPNO PREKO INTERNETSKE PRODAJE ODMAH, U DUĆANU U ROKU OD 24 SATA.

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