Branding Unbound. The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age

Kataloški broj: 085214

Nakladnik: Amacon

Mjesto izdanja: New York

Godina izdanja: 2005

Format: 16×23,5

Uvez: tvrdi s omotom

Broj stranica: 245

Jezik: engleski

Zabilješke: In the age of mobile phones, text messaging, TiVo, video games, and the convergence of high-speed phone, Internet and cable networks, technology is quickly and dramatically reshaping the media landscape, with profound implications for advertisers in virtually every industry. BRANDING UNBOUND is the first book to explore how today?s most innovative marketers are capitalizing on the most measurable, personal and direct link to consumers ever created: wireless. DOSTUPNO PREKO INTERNETSKE PRODAJE ODMAH, U DUĆANU U ROKU OD 24 SATA.

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