Focus. The Future of Your Company Depends on It

Kataloški broj: 084205

Nakladnik: HarperBusiness

Mjesto izdanja: New York

Godina izdanja: 1997

Format: 13,5×20,5

Uvez: meki

Broj stranica: 304

Jezik: engleski

Cijena: 10,00 EUR

Zabilješke: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. DOSTUPNO PREKO INTERNETSKE PRODAJE ODMAH, U DUĆANU U ROKU OD 24 SATA.

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