The Campaign Manager. Running and Winning Local Elections (4th Ed.)
Politologija i diplomacija
085366
Boulder, Colorado
2010
15×22,5
meki
427
engleski
Cijena: 12,00 EUR
The Campaign Manager is a respected guide for navigating local campaigns that has been updated through multiple editions to include modern campaign tactics like social media and data-driven targeting. Author served twelve years (three terms) as the mayor of Ashland, Oregon, an office she was first elected to in 1988 as the youngest person and first woman to hold the post. She has over two decades of experience managing and consulting for numerous political campaigns, including those focused on passing innovative taxing measures for public education, parks, and libraries. She has a reputation for developing effective, low-budget strategies to win campaigns, even when outspent by significant margins. The fourth edition expanded coverage on several key concepts for the time of its release: targeting voters and evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources and organizing get-out-the-vote (GOTV) efforts. A new appendix with a step-by-step guide to precinct analysis was added, which reviewers praised as the "crown jewel" of this edition.
